About Us

Protect the Emerald Coast Alliance (PECA) is a new 501(c4) not-for-profit organization focused on safeguarding the beauty and quality of life along the Emerald Coast of Florida, a stunning coastal region renowned for its pristine beaches, lush landscapes, and vibrant ecosystems. 

Operating across the five counties that encompass the Emerald Coast, (Escambia, Santa Rosa, Okaloosa, Walton, and Bay), PECA serves as steadfast advocate for economic vitality, sustainable development, responsible land-use planning, and the preservation of the region’s ecological and cultural heritage. 

Founded on the principle that the environment and community well-being are intrinsically linked, PECA works tirelessly to maintain the                              Emerald Coast’s natural splendor while addressing the challenges posed by rapid growth and development. The alliance collaborates with residents,  environmental experts, and policymakers to promote proper planning initiatives that balance economic progress with ecological stewardship. By engaging with elected officials, PECA aims to ensure that development projects align with the long-term interests of the region’s inhabitants and the preservation of its unique coastal environment.

A cornerstone of PECA’s mission is amplifying the voices of local citizens. The organization facilitates public forums, petitions, and direct advocacy to ensure that community concerns about environmental degradation, overdevelopment, or inadequate infrastructure are brought to the forefront of local governance. Whether it’s protecting coastal wetlands, preventing unchecked urban sprawl, or advocating for clean water initiatives, PECA stands as a vital intermediary between the people and their elected officials.